Sellers of fake drugs by Internet design a perfect scam ON LINE
According to the Traffic On Line report, which analysed web pages of sale in Spanish
A very large number of websites selling drugs become pages “mirror” that refer to three or four where youactually buy.
Difficult to track, they turn on and off with only give a button. Its network network allows to hide theowners and where they operate.
They promote the sale “to the wholesale“ counterfeit products, and in quantities not marketed legally.
They use all possible tactics, from testimonials of fake patients to medical advice, to give confidence to thepotential user.
Lilly Launches a campaign of awareness-raising about the risks for buyer on the websitewww.notelajueguesonline.com
Report Traffic On Line
Madrid, November 30, 2010-Internet has become the main route of sale of counterfeit medicines in thedeveloped countries, including Spain. In this new business millionaire and illegal, not smoking in themarketing of their products online. 15,000 million messages per day – a quarter of the world traffic fromemails – are messages “spam” promoting counterfeit medicines. It estimates that between 4,500 and 15,000web sites offer one of the medications more defendants, against erectile dysfunction drugs.
To learn first–hand how to reach the Spanish consumer and what claims used, Lilly has developed theTRAFFIC ON LINE report, which analyzes the websites that sell drugs which, at least 65% of the cases, arefakes, according to data from the European Alliance for access to safe medicines (EAASM).
The main conclusion of the report TRAFFIC ON LINE is that behind a good appearance of drugs in SpanishWeb pages, designed for easy management and trust in the user, there is an enormous difficulty to knowwhat you are buying as well as the inability to identify the company that sells or the country from whichthey operate. Namely, no one knows or who sells, where is, nor what it is buying. In fact, most of thepresentations offered by these websites even exist in legally authorized and produced by the originalcompany formats.
For the realization of the study we have analyzed the first 250 results of a search in Google.co.UK on thesearches ‘buy’ + the names of drugs for erectile dysfunction.
15% turned out to be ecommerce sites, with little credibility in the field of health; 16% autodefinían aspharmacies on line and 70% remaining, intermediary websites as directories, forums, blog-spam andespecially (half of them) “mirror” or “showcase” pages. These intermediary sites – with low content – aims tocapture traffic, improve positioning in the search engines and redirect the consumer where there is reallythe purchase: a small number of websites. And at the same time, thanks to this network of sites, followingthe techniques of organized crime, hide and mislead about groups or individuals who really is behind.
“In the TRAFFIC ON LINE survey, conducted by Lilly, we see how to use techniques of concealment so thatno one knows who is the person or entity that distributes these counterfeit medical-mentos,” explains theDirector of Corporate Affairs for Lilly, Teresa Millán.
What joins the enormous difficulty to know their origin or from where you already operate more than 40%of the pages or even identify the country. Of the sites that identify the country, the two most cited areUnited Kingdom and Cyprus. In Andorra, for example, we find ‘online pharmacies’ which are the legaldifferences to distribute drugs, while in Spain it is illegal, the report explains.
In addition, according to Teresa Millán, “these pages are difficult to track because they can be activatedand deactivated with just give a button. If instead of distributing counterfeit medicines they distributedcocaine difficulty would be the same.” And it is that the Internet is the ideal market for counterfeiters anddrug trafficking because it is unregulated distribution channel, with different laws in each country, whichoffers a total anonymity and direct access to patients.
Do they sell and at what price?
The World Health Organization (who) defines the counterfeit medicines such as those who provide falseinformation in a deliberate and fraudulent way over its identity or its origin. The “lie” regarding theiridentity goes from counterfeit packaging and the name of the drug, until the composition of the same.Imitations become so perfect that only an analysis at a chemical laboratory can determine its authenticity.These analyses reveal.